About the job We are seeking a creative, bilingual, and performance-driven Digital Content Creator to produce and manage high-performing digital content across our platforms. This role goes beyond content creation. We are looking for someone who understands how content performs, how audiences engage, and how to consistently produce relevant, trend-driven, and platform-optimized content that drives growth, engagement, and community interaction. The ideal candidate combines creative execution with platform awareness and is comfortable working in a fast-paced, digital-first environment. Key Responsibilities Content Creation & Execution Create engaging written, visual, and short-form content across Instagram, TikTok, X, Facebook, LinkedIn, Snapchat, and emerging platforms Develop captions, scripts, hooks, headlines, and post copy in both Arabic and English Capture and produce short-form content including reels, stories, interviews, event coverage, and trend-led formats Ensure all content aligns with brand tone, quality standards, and platform best practices Social Media Support & Publishing Support day-to-day publishing across social platforms and maintain content calendars Adapt content formats for platform-specific performance and audience behavior Monitor trends, cultural moments, and viral opportunities relevant to Qatar and the region Maintain consistency in tone, quality, and delivery timelines Performance & Optimization Monitor content performance and identify opportunities to improve reach, engagement, and retention Apply platform insights to optimize content for saves, shares, watch-time, and interaction Understand audience behavior and contribute to content improvements based on data and trends Community & Collaboration Support community engagement including comments, messages, and audience interaction where required Coordinate with designers, editors, videographers, and internal stakeholders Support branded content, client deliverables, and campaign execution Assist with minor translation and localization needs Event Coverage & Activations Support on-ground filming and content capture during events and activations when required Requirements Fluent in Arabic and English (written and spoken) – mandatory 3+ years of experience in content creation, social media, or digital publishing Strong writing and copywriting skills across social and editorial formats Good understanding of social media platforms, content formats, and audience behavior Basic filming and mobile content capture skills Experience using scheduling and content management tools (e.g., Meta Business Suite, Hootsuite, Sprout, Buffer, Later) Ability to interpret performance metrics and apply insights to improve content Familiarity with short-form editing tools (e.g., CapCut, Premiere Pro, Canva) Strong cultural awareness of Qatar, GCC audiences, and expat communities Organized, detail-oriented, and able to work under deadlines Preferred Qualifications Experience in the marketplace, classifieds, lifestyle, or media platforms Experience with influencer collaborations and trend-led content Understanding of viral content dynamics, hooks, and retention strategies Core Competencies Creative execution and storytelling Platform awareness and trend sensitivity Fast execution and adaptability Strong communication and collaboration Attention to detail and brand alignment Ownership and accountability
