About the job The ideal candidate is not a traditional copywriter, but a social-first content thinker. They should: Think in terms of hooks, attention, and engagement Understand how people consume content on Instagram, TikTok, and YouTube Be able to simplify ideas into short, impactful messaging Have a strong sense of aesthetic tone aligned with luxury brands Core Responsibilities Write captions for social media (Instagram, TikTok, LinkedIn) Develop hooks and short scripts for video content Create compelling property descriptions Collaborate with the videographer to align visuals with messaging Adapt tone depending on platform and audience Maintain consistency in brand voice What We Do NOT Want Long, generic paragraphs Overly corporate language Copy that feels templated or repetitive Lack of creativity or originality Apply with your resume: whatsapp: +97451493000 Email:Baryy@westpacproperties.com